Last updated: 28 September 2026
This policy explains cookies and similar storage/access technologies that may be used when you visit impactseo.co.uk. It also explains third-party network requests made by the current static website.
What are cookies and similar technologies?
Cookies are small text files that a website can ask your browser to store. Similar technologies can include local storage, tracking pixels and other methods that store or access information on a device. They can be used for essential functionality, security, preferences, analytics or advertising.
What the current site uses
Google Analytics 4. We use Google Analytics 4 to understand how visitors find and use the website. Google Analytics is treated as non-essential on this site and is not loaded until you choose “Accept analytics” in the cookie notice. If you do not accept analytics, the Google Analytics tag is not loaded by this website.
When enabled, Google Analytics can process information such as pages viewed, approximate location, browser/device information, referral or traffic source and interactions with the site. We also record successful website form submissions as a generate_lead analytics event. We use this information to understand website performance and improve the site; we do not use Google Analytics for advertising on this website.
Your analytics choice is saved in browser storage so the website can remember it. The record stores your choice, the date and time it was made, and the consent-version identifier. It is re-requested after 180 days or sooner if the consent setup materially changes. You can reopen the choice at any time using “Cookie settings” in the footer. Rejecting analytics does not stop the contact form, free SEO audit form or free tools from working.
| Storage | Purpose | When used | Typical retention |
|---|---|---|---|
impactseo_analytics_consent_v2 (local storage) | Remembers whether you accepted or rejected optional analytics, together with the consent date and version. | After you make a choice | Up to 180 days before the site asks again |
_ga | Google Analytics identifier used to distinguish users. | Only after you accept analytics | Up to 2 years |
_ga_ZVLDP97YSY | Google Analytics storage used to maintain session state for this site's GA4 stream. | Only after you accept analytics | Up to 2 years |
The contact and free-audit forms use Formspree for submission processing and Cloudflare Turnstile for anti-abuse checks. These services may make technical network requests and process security-related device or browser information needed to provide and protect the requested form feature.
Third-party services
Google Fonts. Pages currently load typefaces from Google Fonts. This is a third-party network request rather than an advertising feature. Your browser may send technical request information, such as an IP address and browser details, to Google when the font files are requested.
Page Speed Tool. The tool does not run until you submit a website address. When you do, that address is sent from your browser to Google PageSpeed Insights so that Google can return performance data.
Rankings Checker. The tool sends the domain and keywords you enter to an Impact SEO function hosted on Cloudflare. The function sends each keyword to Google's Custom Search JSON API and compares the search results with the domain you supplied.
These providers have their own privacy information and may process technical request data when their services are used.
When consent is needed
UK law contains limited exceptions for some storage and access technologies, including certain strictly necessary uses and narrowly defined statistical purposes. Impact SEO does not rely on the statistical-purpose exception for Google Analytics. Google Analytics is disabled by default and is only loaded after you choose to accept analytics.
Managing storage in your browser
You can change your analytics choice at any time using the “Cookie settings” control in the website footer. You can also inspect, delete or block cookies and site storage using your browser settings. Blocking storage that is strictly necessary for a feature can prevent that feature from working correctly.
Changes to this policy
We will update this page if the technologies or providers used by the site change, including changes to analytics, advertising technology, consent controls or the current form/security providers.
More information
For information about how we handle personal information, read our Privacy Policy. If you have questions, email info@impactseo.co.uk.