Last updated: 18 September 2026
1. About these terms
These Terms of Service apply to SEO services supplied by Impact SEO ("we", "us" or "our") to the business customer named in the relevant proposal, invoice or written agreement ("you" or "the client"). They are intended for business customers. If mandatory statutory rights apply to you, nothing in these terms removes those rights.
A contract starts when we confirm that we have accepted your instruction, or when we begin work after the scope and price have been agreed. Any written service agreement or proposal forms part of the contract and takes priority if it expressly conflicts with these general terms.
2. The SEO service
Our standard service is ongoing SEO management. Depending on what your website needs, work may include technical SEO, on-page optimisation, keyword research, content optimisation or creation, local SEO, Google Business Profile work, link outreach, competitor analysis, ranking monitoring and reporting.
The work is prioritised according to the website and campaign. The fact that an activity is listed above does not mean that every activity will be carried out every month. We may change priorities as rankings, technical issues, search behaviour and opportunities change.
3. Price and payment
The standard monthly price shown on the website is £275 per month. The price actually agreed with you in writing is the price that applies to your contract.
- Monthly SEO fees are normally payable in advance for each service period.
- The payment method and due date will be stated on the invoice or agreed with you separately.
- If an invoice becomes overdue, we may pause work until payment is brought up to date.
- For business-to-business debts, we may claim statutory interest and recovery costs where the Late Payment of Commercial Debts legislation applies, unless a different contractual arrangement has been agreed.
4. 30-day rolling service and cancellation
Our standard SEO service is provided on a 30-day rolling basis with no long minimum term and no exit fee.
- You may cancel by giving at least 30 days' written notice to info@impactseo.co.uk.
- Work can continue during the notice period and fees that fall due for that period remain payable.
- We may also end the service on 30 days' written notice. We may suspend or end it sooner for serious non-payment, a material breach, illegal activity, misuse of our services or circumstances that make continued work unlawful or unsafe.
Any refund that is legally required will be made. Apart from that, fees already earned for work carried out or a service period already supplied are not refundable merely because rankings or commercial results differ from expectations.
5. SEO results and search-engine changes
We will use reasonable care and skill in providing the service, but SEO outcomes are affected by factors outside our control, including search-engine systems, competitors, website changes, market demand and third-party platforms.
- We do not guarantee a particular Google position, page-one ranking, traffic level, lead volume, revenue or return on investment.
- Rankings can rise or fall and search engines can change how results are calculated or displayed.
- SEO timeframes vary. Any estimate we give is an estimate rather than a guarantee.
6. Your responsibilities
You agree to provide accurate information and the access, permissions, approvals and cooperation reasonably needed for the work. This may include access to your website or CMS, Google Search Console, analytics, Google Business Profile, hosting or other relevant platforms.
You are responsible for ensuring that information, claims, images and other materials you supply are accurate, lawful and do not infringe third-party rights. Delays in access, information or approval can delay the work and affect results.
7. Website changes and third parties
Some SEO work depends on third-party services and platforms, including search engines, website hosts, content-management systems, analytics services and SEO tools. We are not responsible for outages, policy changes, removals or decisions made by those third parties that are outside our reasonable control.
Where we are given permission to make website changes, we will take reasonable care. You should tell us before making significant website, domain, hosting or tracking changes during an active campaign because they can affect SEO work and measurement.
8. Links and outreach
Where link outreach forms part of the agreed work, we do not guarantee that a third-party website will publish, retain or preserve a link. We do not control third-party publishers and cannot guarantee that an acquired mention or link will remain live permanently.
9. Intellectual property
You retain ownership of material that you provide to us. You give us permission to use and modify that material to the extent reasonably necessary to provide the agreed service.
Once applicable fees have been paid, you may use deliverables created specifically for your business as part of the service. Our pre-existing know-how, processes, reusable templates, software and tools remain ours, and third-party material remains subject to the third party's rights and licence terms.
We will not publish an identifiable client case study or testimonial on the basis of these terms alone; separate permission should be obtained where required.
10. Confidentiality and data protection
Each party will take reasonable steps to keep confidential information received from the other confidential, except where disclosure is necessary to provide the service, is already public, is authorised, or is required by law.
We handle personal information in accordance with applicable UK data-protection law and our Privacy Policy.
11. Liability
Nothing in these terms excludes or limits liability that cannot lawfully be excluded or limited, including liability for fraud or fraudulent misrepresentation and any other liability that the law requires to remain unlimited.
Subject to that, we are not responsible for indirect or consequential loss, or for ranking changes and third-party platform decisions outside our reasonable control, where we have provided the service with reasonable care and skill. Any contractual liability limitation must be read together with the specific agreement and applicable law.
12. Professional standards
Impact SEO maintains Professional Indemnity Insurance. Insurance does not guarantee SEO results or remove the limitations described above.
13. Governing law
These terms and any dispute or claim arising from them are governed by the laws of England and Wales. The courts of England and Wales will have jurisdiction, subject to any mandatory rule that requires otherwise.
14. Changes to these terms
We may update these terms for future service periods. If a material change affects an existing client, we will give reasonable notice. A change does not retrospectively remove rights or obligations that have already arisen.
15. Contact
Questions about these terms, cancellations or the service can be sent to info@impactseo.co.uk.