SEO Glossary

SEO terms, explained simply.

Search marketing is full of jargon. Use the glossary to find a term and get a straightforward explanation.

SEO glossary

301 Redirect Accessibility Algorithm Algorithm Updates Alt Text Analytics Anchor Text ARIA Author Authority Authoritativeness Authority Backlinks Bounce Rate Brand SERP Breadcrumbs Business Directories Caching Canonical Tag Canonical URL CDN Citations Click-Through Rate Clicks Client-Side Rendering Competitive Analysis Content Audit Content Decay Content Distribution Content Marketing Content Optimisation Content Quality Content Strategy Content Structure Conversational Keywords Conversion Optimisation Conversion Rate Core Web Vitals Crawl Budget Crawl Frequency Crawlability Crawling Disavow Tool Dofollow Domain Authority Domain Rating Duplicate Content Dwell Time E-A-T E-E-A-T Engagement Metrics Entities Evergreen Content Expertise Featured Snippet Freshness Google Analytics Google Business Profile Google Maps Google Penalty Google Search Console Googlebot Guest Posting H1 Tag Header Tags HTML HTTPS Hydration Impressions Indexing Internal Linking Internal Links JavaScript JSON-LD Keyword Keyword Difficulty Keyword Optimisation Keyword Research Knowledge Graph Knowledge Panel Landing Page Lazy Loading Link Building Link Equity Link Schemes Local Citations Local Pack Long-Tail Keyword Manual Action Meta Description Meta Robots Meta Tags Microdata Mixed Content Mobile Optimisation Mobile-First Indexing NAP Consistency Navigation Nofollow Noindex Organic Results Organic Search Organic Traffic Outreach Page Authority Page Speed PageRank Paid Search Penalties Permalink Position Zero PPC QDF Quality Rater Guidelines Quality Score Query Ranking Ranking Factors Readability Reconsideration Request Rendering Responsive Design Reviews Rich Snippets Robots.txt Schema Markup Screen Reader Search Console Search Intent Search Volume Security Semantic HTML Semantic Search SERP SERP Analysis SERP Features Server-Side Processing Server-Side Rendering Single Page Application Site Architecture Site Migration Site Structure Sitemap Slug Snippet Spam Sponsored Links SSL Certificate Static Generation Structured Data Syndication Thin Content Title Tag Topical Authority Traffic Trust Flow Trust Signals Trustworthiness URL Structure User Behavior User Experience User Intent Voice Search WCAG XML Sitemap YMYL Zero-Click Search