Clarify the work you accept
Kitchen splashbacks, full bathroom walls, wet-room floors, natural stone and large-format porcelain have different preparation and skills requirements. State which types you genuinely handle and which call for additional waterproofing or specialist work.
If you do not undertake wet rooms or natural stone, do not create a landing page claiming those services purely to attract search traffic.
Show the preparation as well as the finish
Homeowners often see photographs of gleaming tiles but know little about levelling, substrate suitability, water protection or setting-out. Explain what you assess before fixing tiles and why a visit may be necessary.
A good portfolio should include a brief explanation of preparation and the layout challenge, not only a finished-room photograph.
Make estimating less ambiguous
Ask dimensions, photographs, tile size/material, whether old surfaces need removing and the job’s place in the overall renovation. Clarify whether supply, adhesive, grout, trims and waste are part of the quotation.
Avoid promising a single per-square-metre price for every surface without stating the important exclusions.
| Enquiry | What affects scope | What to ask |
|---|---|---|
| Bathroom walls | Preparation, waterproofing, tile size | Photos, room stage, materials |
| Kitchen splashback | Outlets, trim, pattern and finish | Dimensions and chosen tiles |
| Floor tiling | Substrate, levels and access | Area, current finish and timing |
Could more suitable customers find your business?
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See How Your Business Could Improve →Build referral relationships without hiding behind them
Bathroom fitters, kitchen installers, builders and flooring companies can all be valuable referral partners. Make your specialist capabilities clear so those professionals know when you are the right person to call.
Also maintain a direct homeowner contact route so the business is not dependent on one builder or one lead-selling platform.
Answer buyer questions before the quotation
Prospects search for tiling over existing finishes, preparing uneven floors or choosing tile sizes before searching for a tiler. Provide cautious, non-technical explanations that show when professional inspection matters.
Link to relevant service and quote pages rather than copying generic tiling advice into every location page.
Measure diary quality
Record quote requests, site visits, jobs won and average time spent per type. If large jobs are profitable but rare, focus your proof and content on complex examples rather than inviting every small repair request.
Actions to take this month
- Publish a project with preparation photos
- List exactly which tiling work you perform
- Explain what a site visit checks
- Track direct homeowner and trade-referral jobs separately
Questions worth answering
Should a tiler advertise a fixed price per square metre?
Only as an indicative guide with appropriate assumptions; preparation and materials can change scope.
Is every tiler qualified for specialist waterproofing?
No. State genuine competencies and use appropriate professionals where required.