Choose the solar jobs you actually want
Separate owner-occupied homes, new-build projects, battery retrofits and commercial roofs. Each has different decision-makers, procurement stages and site requirements. A residential prospect wants to know whether the roof is suitable and who handles the installation; a business buyer may need a phased survey, energy-use discussion and written commercial proposal.
Do not present one generic solar price or installation timeline as suitable for every roof. Explain the types of roof and project you assess and when additional structural or electrical checks are needed.
Turn the first enquiry into a useful roof survey
Explain what a prospective customer should send: postcode, roof photographs, approximate roof direction, shading concerns, electricity-use information and whether batteries are of interest. A simple checklist can save several rounds of messages and prevent misleading instant promises.
Give an explicit next step after submission: what you review remotely, what needs an on-site check, and whether the initial assessment is chargeable. If you cannot confidently assess a roof from photographs, say so.
| Type of enquiry | What buyers need to know | What your website should offer |
|---|---|---|
| Home solar PV | Roof assessment, installation scope, likely survey steps | Photographs required and a clear survey enquiry route |
| Battery addition | Compatibility and scope of electrical assessment | A separate retrofit enquiry checklist |
| Commercial solar | Business requirements, site access and project stages | A named contact route for commercial assessments |
Show evidence rather than unsupported savings claims
Publish installations with customer permission and describe the roof type, design decisions, inverter/battery choice where appropriate, and handover process. A photograph of an actual array is useful; context about why that system was chosen is better.
Avoid guarantees about generation, energy bills or payback. Illustrative figures must state assumptions such as roof orientation, shading, electricity tariff and consumption; actual results depend on the property.
Make qualifications and paperwork easy to verify
Display current credentials accurately, explain what documentation the customer receives, and who is responsible for the electrical work. Buyers often compare more than price: they want clarity about product warranties, workmanship responsibilities, insurance and aftercare.
If a scheme, approval or incentive is mentioned, link to current official eligibility guidance and avoid suggesting every applicant will qualify. Use only credentials the business genuinely holds.
Actions to take this month
- Review three recent installs and document their decision process
- Create a photograph-and-details checklist for new enquiries
- Explain current credentials and handover clearly
- Measure enquiry-to-survey and survey-to-installation conversion
Could more suitable customers find your business?
Request a free review of your website and local visibility, with no obligation to buy a service.
See How Your Business Could Improve →Build search visibility around decisions, not slogans
Answer searches concerning solar panels on pitched or flat roofs, batteries, property assessment and likely installation steps. These pages should lead to relevant surveys, not merely another broad “solar panels near me” page.
Measure which searches create suitable site visits and completed installations rather than treating all website traffic as equal.
Review the numbers that affect profit
Keep a monthly log of enquiries, surveys booked, proposals delivered and installations won. Note project type and distance. If many enquiries are unsuitable, improve the survey questions and service boundaries; if genuine prospects reach the site but never enquire, fix proof and contact clarity first.
Only invest further in paid leads or content after identifying the stage where worthwhile enquiries are being lost.
Questions worth answering
Should solar installers advertise a fixed price?
Only when the assumptions and exclusions are explicit. Survey requirements, roof condition and electrical arrangements can change the job.
Is a grant or incentive always available?
No. Eligibility and scheme rules vary and change; link to current official sources instead of promising a universal benefit.
Further reading: official guidance. Check current requirements before relying on regulatory or eligibility information.